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All marketing that you invest money or time in should have measurable expected outcomes. That makes sense but the next question is, what are you measuring (in business school parlance, what is the metric)? On a recent call with a (now former) PR firm, the comment was made: ‘Why don’t you care about sentiment? If […]
All marketing that you invest money or time in should have measurable expected outcomes. That makes sense but the next question is, what are you measuring (in business school parlance, what is the metric)? On a recent call with a (now former) PR firm, the comment was made: ‘Why don’t you care about sentiment? If […]
All marketing that you invest money or time in should have measurable expected outcomes. That makes sense but the next question is, what are you measuring (in business school parlance, what is the metric)? On a recent call with a (now former) PR firm, the comment was made: ‘Why don’t you care about sentiment? If […]
All marketing that you invest money or time in should have measurable expected outcomes. That makes sense but the next question is, what are you measuring (in business school parlance, what is the metric)? On a recent call with a (now former) PR firm, the comment was made: ‘Why don’t you care about sentiment? If […]
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