Share this content:
All marketing that you invest money or time in should have measurable expected outcomes.
That makes sense but the next question is, what are you measuring (in business school parlance, what is the metric)?
On a recent call with a (now former) PR firm, the comment was made:
‘Why don’t you care about sentiment? If we get you press in a lot of publications your sentiment would increase.’
My response was ‘as soon as I can pay your firm with sentiment, I will care about that as a metric.’
While my response may sound curt, I didn’t mean it to be. My goal for hiring the firm was to spread the word about a new company and get more paying customers. The metrics I was paying attention to were: Quantity of new Customers and Revenue. This is something shared at almost every meeting and discussion.
If the customers were unprofitable, it didn’t matter at that point. The test was to see if the company would work. Adjusting cunsumer behavior would be a different bridge, we wanted paying customers.
Sentiment and how people feel about you in the marketplace is important, but without customers… it is hard to keep the lights on. If your company fails because you were focusing on sentiment, you can’t provide value to your customers.
Stay up to date with the latest lead generation, business efficiency and automation tips and news.
We’ve all been there: you reach out to arrange a meeting or to make a sales pitch and have to leave a voicemail. Later in the day, you check your missed calls and see that you did get a call back, but you were too busy to pick up your phone. You return each other’s […]
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam ullamcorper velit id erat pulvinar, ut vulputate velit scelerisque. Nam quis eros sed erat tincidunt euismod at at ipsum. Donec non ex sem. Sed porttitor enim ante, a tristique ex vehicula iaculis. Sed sed nunc quam. Nunc ut mattis dolor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam ullamcorper velit id erat pulvinar, ut vulputate velit scelerisque. Nam quis eros sed erat tincidunt euismod at at ipsum. Donec non ex sem. Sed porttitor enim ante, a tristique ex vehicula iaculis. Sed sed nunc quam. Nunc ut mattis dolor.
Removing Waste, Driving Efficiency, Optimizing Outcome.
We Take things OFF your to do list.
© 2008-2019 Optimized Owner. All rights reserved.