Automated Voicemail Transcription Video Transcript: Hey, everyone the question today that we’ve got is how do we take a transcribed email or voicemail and have it run through automatically. We’re going to go to Zapier and then, my favorite tools for transcription are either Amazon, Polly, where we looked at, Amazon Polly, you’ve got Google […]
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How to handle people who don’t show up or show up late to interviews? This is the best candidate in my opinion, they are self selecting out. We embed tests numerous points in the interview. (I do this with investing also). We embed requests like list all living things on a state flag. There are […]
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We are going on a family vacation in a few months and as part of the adventure, there is a checkin process. For those of you who took extra Scantron bubble tests home, or of you just love government style tax forms, this is the thing for you. As someone who is a […]
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Get it . out of your head. No matter how small it may seem, if you don’t want to do it again, or you’re asking someone else to do it… write it down. This became abundantly clear that I had gotten lazy with this as we are hiring new team members. All the things […]
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There is often a want to name a price for something, assuming it comes with no tradeoff. There is always a tradeoff. Similar to the cheap / fast / good blog post, we have to pick again. When we make an offer on a house, businesses or any purchase of consequence, which is more important, […]
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In 2014 I purchased and subsequently owned an operated a jewelry manufacturing company. We had a few hundred customers, mostly gift and jewelry stores but one kept outselling all of the others by multiples. We couldn’t figure out why exactly…. then I visited the store and it became clear. They really tested the product and […]
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Sometimes we want the end result, the perfectly prepared dish at a restaurant. The amazing experience, the plane just booked and taken care of. Other times we want to know how it happened and get more emotionally involved. If I tell you the opening offer was rejected and I’ve spent so much time and effort […]
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I hear a lot of talk about processes these days, perhaps it is the machine learning algorithm we live in, or the circles in which I run, but a lot of process sucks. People (including myself) don’t want to feel like we are being processed. That said, when process works, it is the most amazing […]
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We recently brought on an amazing person, who is helping us manage content. For the first step I made a video and sent it to her to start implementing and also sent it another team member to be turned into a process, I love me some process. When it came to the next step, I […]
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Every day I have the privilege of interacting with entrepreneurs with companies and impacts of all sizes, from a few thousand in revenue a year to many millions in profits each year. I generally notice entrepreneurs falling into two types. Pilot entrepreneurs are the big picture thinkers. They have bold ideas but stick up their noses at the idea of getting […]
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This past weekend I had the privilege of presenting in Las Vegas at the eCommerce owners group called Rhodium Weekend. The Presentation was called: How to Take 40 Weeks of Vacation: How I Turned my Business Passive and How You Can Too. One of the questions which was asked was… what do you use for […]
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What’s your address? How do I get to your office? Where is parking near your house? These are all common questions one might find themselves answering or typing over and over again. It’s not only frustrating, but just plain annoying, since it is the epitome of wasted time. Here are the steps for setting up […]
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There seems to be an unsettling trend among business owners, over process creation. Too often, we create company processes or company-wide rules based on the exception to the rule. The one person who operates outside of the lines. We get distracted by the kid in class who talks too loudly and we righteously aim to […]
Keep readingAs marketing and advertising have become more sophisticated, they have also become more specialized. These days, the most experienced gurus have watched firsthand as the art of influencing potential customers has evolved from simple graphic design and desktop publishing to the focus group intensive environment based on psychology that we see today. As a result, […]
Keep readingIs the camera in the corner of the store on? Does the camera in that taxi cab really work? Is there a complex algorithm determining the ads you are shown in your email? Does it really matter either way? Process improvement and process creation is paramount in the long term when building a sustainable business. In the […]
Keep readingIf there is one thing that every business should build it is a clear customer acquisition system. The system itself can vary greatly, but knowing where in the real life or digital marketing conversion funnel a customer is determines the life and death of your business. Once a company understands the triggers that would cause someone to […]
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