Package delivery startup Doorman just announced that they’re shutting down. The company’s feature service was allowing customers to have packages shipped to Doorman, who would then deliver the package at a time you chose. (No more long delivery windows or stolen packages). It’s not a bad idea, but the company had a major pricing problem. […]
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I mentor startups on a regular basis, and love it. This allows me to work with companies that are anywhere from seed stage to multi million dollars. One commonality that seems to be in place across all size businesses, the want to optimize. We all want to optimize, but there is a big difference between […]
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One of the most important things to focus on when looking at an eCommerce Strategy is the conversion process. Every site and every page should have a correlation to the conversion goals (what action you want the visitor to take) of that particular website. Last night I was shopping online and got ticked off that […]
Keep readingAs marketing and advertising have become more sophisticated, they have also become more specialized. These days, the most experienced gurus have watched firsthand as the art of influencing potential customers has evolved from simple graphic design and desktop publishing to the focus group intensive environment based on psychology that we see today. As a result, […]
Keep readingI love to look at business models and see how companies and people get paid for things. One recurring theme that I see in successful companies is the simplicity of their path to revenue. Let’s take a look at 3 examples. Attorney: Charges time for money, but 1 hr = $xxx Restaurant: Charges for the service of […]
Keep readingWhat are you doing today to turn fixed costs into variable costs? The first company I started was as a DJ when I was 12 years old. Besides the upfront cost of equipment which had minimal (if any) repair cost, all recurring costs were variable. Looking back costs were roughly: Labor Purchasing Music My Time
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