What makes a good salesperson? Charisma? Charm? An aptitude for reading other people? What about the ability to crunch data? Culturally, we’ve romanticized the idea of the gifted salesperson as a smooth talker who could charm just about anyone into buying just about anything. While there might be some benefit to having a talented talker […]
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Recently I was speaking with a friend who owns a small professional services business. We were discussing how he has a great workforce with employees who produce a lot more than one might expect. Right now he has a team of about a dozen people. He remarked to me, “Once you have a team of […]
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I used to work with someone who sucked at phone conversations. Sure, personal calls to her family were one thing. But she could get enraged on the line with customer service reps or government employees, and when she would cold call leads, the calls went nowhere. One day she was on hold with […]
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Services Efficiency Consulting Sales and Lead Generation Automation Workflow and Process Creation Tools Transworld NDA Automation Tool Email Response Automation Tool Google Signature to Contact Converter Knowledge Blog About Services Efficiency Consulting Sales and Lead Generation Automation Workflow and Process Creation Tools Transworld NDA Automation Tool Email Response Automation Tool Google Signature to Contact Converter […]
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I hear it over and over again from business owners: “We need a redesign.” Design is not the problem. If sales are lagging, business owners jump to the conclusion that the answer must be customers getting turned off by a less-than-sleek or confusing-to-use website. 99 times out of 100 the real problem […]
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Pricing your product is one of, if not the most important things you’ll decide in your business. As I like to say, great businesses are built on great margins. So, price too low, and your margins will be too slim. But, price too high and you won’t be able to make enough sales. Your costs […]
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I know 200 people that would love to make a quick buck, but only about 2 that are willing to put in the extra time and effort it takes to make a sustainable buck. Take selling on Amazon: I see lots of people turning to FBA selling as a little side hustle to make […]
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I once had a friend contact me, frustrated with his lack of success with an email campaign. 85 people received it, 50% opened, 35% clicked through, and he had $0 in sales. I had a look at his site. The problem? It was completely impersonal. The product (doesn’t matter what it was) […]
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I see piles of content every day. 80% of what I read leaves me thinking, “What was the point of that?” Most people seem to write and post content with no purpose whatsoever beyond the internet equivalent of enjoying the sound of their own voices, or trying to fill some b.s. post quota or word […]
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The first time I hired an assistant did not go as planned. I was busier than ever, and naturally I thought there would be tons for them to do. After hiring the assistant, I was at a loss. I had no clue what tasks would be best to hand off and had trouble letting […]
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One of the biggest myths I encounter when it comes to outsourcing is that once you’ve outsourced something you don’t have to think about it at all. If you care about something enough to want to see it done (even if it’s not by you), you’re still going to end up feeling some concern […]
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Do you remember that Esurance commercial with the old ladies who don’t understand Facebook? “That’s not how it works! That’s not how any of this works!” Most companies’ strategies for their online presence aren’t far off the mark from this. They’re throwing around piecemeal techniques and bits of advice they’ve picked up who knows […]
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What do rotten oranges have to do with hiring a contractor? You’re at the grocery store. You’re buying oranges. Single oranges are a dollar a piece. A bag of ten oranges is eight dollars. How do you decide which is the better deal? There are a couple metrics you can consider: price per […]
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Note: This post was written in 2013, updated in 2017. My ADD stopped me from publishing it, but I felt it was worth putting it out on the web. 1. Avoid White Space Like The Plague. Those ‘geniuses’ over at Apple couldn’t be more wrong. Someone should have told Steve Jobs that his website was too clean, […]
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There seems to be an unsettling trend among business owners, over process creation. Too often, we create company processes or company-wide rules based on the exception to the rule. The one person who operates outside of the lines. We get distracted by the kid in class who talks too loudly and we righteously aim to […]
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Services Efficiency Consulting Sales and Lead Generation Automation Workflow and Process Creation Tools Transworld NDA Automation Tool Email Response Automation Tool Google Signature to Contact Converter Knowledge Blog About Services Efficiency Consulting Sales and Lead Generation Automation Workflow and Process Creation Tools Transworld NDA Automation Tool Email Response Automation Tool Google Signature to Contact Converter […]
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It was said during the .com boom that if you can’t figure out what the product is, you (more accurately your data) is what’s being sold. I love UI and UX and try to pay attention to changes. When Lana Del Rey’s new album came out it started being played much more frequently than other […]
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We enable companies to improve their online presence every day. We are constantly focused on online strategy and how each companies story is told and how they present themselves online. This typically goes deeper involving all aspects of the customer experience. I was recently speaking with a client who’s site has low traffic and I […]
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