Yesterday I was recording a video for one of my companies, I don’t consider myself lazy, but I was delaying doing it. There are always things that can be done to improve slides, maybe I need to buy a new mic, the software wasn’t perfect and I should really have a higher sample rate… right?   […]

While in college, I worked at a summer camp over the summer in the program office. One of my jobs was making cookies for staff meetings, events and basically anything that anyone asked for cookies for. It was then that I was first introduced to Otis Spunkmeyer and the hair dryer powered oven that they […]

There is often a want to name a price for something, assuming it comes with no tradeoff. There is always a tradeoff.  Similar to the cheap / fast / good blog post, we have to pick again. When we make an offer on a house, businesses or any purchase of consequence, which is more important, […]

Happy New Year! Now is as good of a time as any to make a change… of your committed to sticking to it. The same is true for April 1 or July 17. We all know that the reality is, all deadlines are arbitrary.   We often judge decisions after the fact. Don’t decide if […]

This is a question that didn’t come naturally to me. Instead it has come with a lot of time, pain, lost money and headaches.   When someone says, we should build this piece of software, critical to the business… is it cheaper to buy it? If there’s a want to grow, but you don’t have […]

Ray Donovan is a Showtime show that has been off the air for a few years (it’s 2018 right now). In the 2nd or 3rd season, there is a character who espouses the virtues of radical honesty.  In short, it is not holding back and saying what you really feel. This holiday season, there are […]

Currently I have a screaming new laptop, I get a new one about every 2-3 years because an improvement of seconds per task in speed means additional hours per week and weeks per year that would have gone lost to processing cycles. This isn’t always the case though.   When I started College Snacks which […]

While i was still in school, I read Jeff & Bryan Eisenbergs book, Waiting for Your Cat to Bark. In it, they talk about WIIFM, your customers favorite radio station. This stands for What’s In It For Me. What is the problem that a customer can hand to you and you take care of it for […]

A goldfish grows to the size of it’s tank.*   It’s been said over and over, the only scarce resource today is time. One of the most overlooked and underused tools is time boxing.   Time Boxing Time boxing is the art of providing a time in which you will work on or accomplish something. […]

There is a thought that each company should surprise and delight their customers. This means unexpected surprises, or benefits that occur at key points in the relationship.   This past weekend, I was at my mothers house and she asked for help assembling a piece of furniture. This is not an uncommon occurrence for me […]

© 2008-2019 Optimized Owner. All rights reserved.